Popular money publication, Forbes Magazine, has just introduced the Ultimate Fighting Championship (UFC) into their Fab 40 club (sporting edition) with an estimated company worth of around $1.65 Billion.

From their report:

UFC is a new member of the Fab 40. The estimated value of the mixed martial arts promotion company is $1.65 billion (15 times earnings before interest, taxes, depreciation and amortization), while the average business with the same profitability would be worth $1.21 billion (11 times operating income). The UFC brand is worth $440 million ($1.65 billion minus $1.21 billion).