Luke Rockhold has aired some of the reasons he’s felt animosity towards UFC president, Dana White.<\/p>\n
The former Strikeforce and UFC middleweight champion is recently retired from the sport having given a memorable performance despite losing to Paulo Costa at UFC 278<\/a> last weekend.<\/p>\n The 37-year-old has competed inside the Octagon for almost decade and appeared on the MMA Hour where he told Ariel Helwani<\/a> why he’s felt so displeased with the way he was treated down the years.<\/p>\n ‘Why do you think i’m so mad at Dana? Because Dana never gave me a chance. From the moment I came in the UFC he never gave me a fu***** chance. He wrote me off. Never highlighted my years in Strikeforce or anything I did on the wins. Only my losses,” Luke Rockhold explained.<\/p>\n “Dana White controls the narrative of what the public perceives. It’s like, he fu**** me from the start and it took me 16, 17 years to come back and give a fight like that to earn my respect. Nothing I did in the past mattered until now. Alright. That’s why I feel the way I feel sometimes. That’s why I say the things I say. You’ve got to understand the power that you have in that situation. The narrative you create. The public believes what they want to believe and what you tell them to believe,” added the Californian.<\/p>\n Luke Rockhold on why he was mad at Dana.#TheMMAHour<\/a> pic.twitter.com\/WH9XrDDSyf<\/a><\/p>\n — Jed I. Goodman \u00a9 (@jedigoodman) August 24, 2022<\/a><\/p><\/blockquote>\n\n