{"id":454715,"date":"2022-08-02T15:11:42","date_gmt":"2022-08-02T22:11:42","guid":{"rendered":"http:\/\/staging.tcpcharms.com\/bjpenn\/?p=454715"},"modified":"2022-08-02T15:11:42","modified_gmt":"2022-08-02T22:11:42","slug":"artem-lobov-claims-he-came-up-with-proper-no-12-whiskey-and-gave-it-to-conor-mcgregor-conor-offered-me-1-million-but-i-turned-it-down","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/ufc\/artem-lobov-claims-he-came-up-with-proper-no-12-whiskey-and-gave-it-to-conor-mcgregor-conor-offered-me-1-million-but-i-turned-it-down\/","title":{"rendered":"Artem Lobov claims he came up with Proper No. 12 whiskey and gave it to Conor McGregor: &#8220;Conor offered me $1 million but I turned it down&#8221;"},"content":{"rendered":"<p>Artem Lobov reveals he was the one that came up with Proper No. 12 whiskey and gave it to Conor McGregor, which he will reveal in a new book.<\/p>\n<p>Lobov spoke to <a href=\"https:\/\/talksport.com\/sport\/mma\/1162003\/conor-mcgregor-net-worth-proper-12-whiskey-artem-lobov\/\" target=\"_blank\" rel=\"noopener\">TalkSport<\/a> and said the two were talking about McGregor doing vodka to make more money following the Diaz fight. Yet, it wasn&#8217;t as easy as just <a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/fighters\/conor-mcgregor\/\">McGregor<\/a> putting his name on the alcohol.<\/p>\n<p>\u201cThe selling point of my book will be the Proper 12 whiskey story. A few people know, but this was actually my idea. I was the person who came up with the idea to do a whiskey for Conor,\u201d Lobov said.&#8221;<\/p>\n<p>Lobov then told McGregor he should do whiskey instead as he had previously done a college presentation on the liquor and studied it. With that, Lobov knew quite a bit about it and began working on creating the whiskey and came up with a deal that he ended up giving McGregor.<\/p>\n<figure id=\"attachment_314345\" aria-describedby=\"caption-attachment-314345\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-314345 size-full\" src=\"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/Artem-Lobov-9.png\" alt=\"Artem Lobov\" width=\"696\" height=\"399\" srcset=\"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/Artem-Lobov-9.png 696w, https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/Artem-Lobov-9-300x172.png 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-314345\" class=\"wp-caption-text\">Image: @thecouture_club<\/figcaption><\/figure>\n<p>Although Proper No. 12 was Artem Lobov&#8217;s idea, he knew Conor McGregor could make it massive. The <a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/artem-lobov\/artem-lobov-announces-retirement-from-fighting\/\">former UFC and BKFC fighter<\/a> also turned down any money the Irishman gave him.<\/p>\n<p>\u201cLucky for me, when I was studying in college, I used to work in the bar at the Radisson Hotel and I had a friend who worked in the bar with me,\u201d Lobov continued. We were just two 18-year-old kids. I obviously, left and did my own thing but Ivan stayed working in hospitality and worked his way up to be the general manager of a hotel. He put me in touch with a man called Niall of Classic Drinks, a top drink distribution company in Ireland. Niall was kind enough to meet me, at the Radisson actually, and he was very generous with his information. Once I got that information, I went on and met all different whiskey distilleries. I called some and met some in person. I did my research and put a beautiful deal together.<\/p>\n<p>&#8220;Once the deal was ready, I went to Conor and I said, \u2018Conor, I have the deal ready for you. This is going to be a billion-dollar deal, no messing here.\u2019 I\u2019m not sure if he took me seriously or not at the time with the billion dollars,\u201d Lobov said. &#8220;I introduced Audie [Attar] and the rest of the Paradigm [Sports Management] team to my deal and all the people I was already working with and then we got going. We continued working on it and as you can see it was a massive success. I\u2019m really happy to see that and I\u2019m really happy to be a part of it.\u201d<\/p>\n<p>What do you make of Artem Lobov revealing he helped create Proper No. 12 whiskey?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artem Lobov reveals he was the one that came up with Proper No. 12 whiskey and gave it to Conor McGregor, which he will reveal in a new book. Lobov spoke to TalkSport and said the two were talking about McGregor doing vodka to make more money following the Diaz fight. Yet, it wasn&#8217;t as [&hellip;]<\/p>\n","protected":false},"author":54463,"featured_media":316927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10398,10089,39610],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v19.14) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Artem Lobov claims he came up with Proper No. 12 whiskey and gave it to Conor McGregor: &quot;Conor offered me $1 million but I turned it down&quot; | BJPenn.com<\/title>\n<meta name=\"description\" content=\"Artem Lobov reveals he was the one that came up with Proper No. 12 whiskey and gave it to Conor McGregor, which he will reveal in a new book.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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