A new report from the Sports Business Journal suggests that UFC 257: Dustin Poirier vs. Conor McGregor 2 sold 1.6 million pay-per-views.<\/p>\n
UFC president Dana White said that UFC 257: Poirier vs. McGregor 2 was on pace to be one of the biggest pay-per-view sellers of all time<\/a>, and he was right. According to a report from John Ourand of SBJ<\/a>, UFC 257 sold 1.2 million PPVs on ESPN+. There were another 400,000 international PPVs sold, for a total of 1.6 million PPV buys.<\/p>\n https:\/\/twitter.com\/Ourand_SBJ\/status\/1353869781301161984<\/p>\n ESPN+ registered around 1.2 million PPV buys for Saturday’s UFC 257, sources say.<\/em><\/p>\n According to John S. Nash<\/a>, a UFC financial expert, these numbers suggest that the UFC 257 pay-per-view is the second-biggest selling PPV of all time in the organization’s history. The only one that’s bigger, according to Nash, was UFC 229: Khabib Nurmagomdov vs. McGregor. That event sold 2.4 million PPVs<\/a>, which is still the organizational record. But if the 1.6 million number holds up, that means that UFC 257 would be the second-biggest of all time, and that’s a huge accomplishment.<\/p>\n 1.6m buys would make it the 2nd biggest seller of all-time behind UFC 229. Domestically that's probably closer to the previous top sellers – 100, 196, & 202. They're selling a lot more inter'll PPVs now, especially with McGegor events. https:\/\/t.co\/BDAGQYY7Gj<\/a><\/p>\n — John S. Nash (@heynottheface) January 26, 2021<\/a><\/p><\/blockquote>\n\n