{"id":360843,"date":"2020-09-09T06:15:53","date_gmt":"2020-09-09T13:15:53","guid":{"rendered":"http:\/\/staging.tcpcharms.com\/bjpenn\/?p=360843"},"modified":"2020-09-09T07:31:14","modified_gmt":"2020-09-09T14:31:14","slug":"pfl-ceo-peter-murray-says-leaving-own-company-insignia-was-the-hardest-decision-he-ever-made","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/professional-fighters-league\/pfl-ceo-peter-murray-says-leaving-own-company-insignia-was-the-hardest-decision-he-ever-made\/","title":{"rendered":"PFL CEO Peter Murray says leaving own company Insignia was the hardest decision he ever made"},"content":{"rendered":"

These days, Peter Murray is known as the head honcho for the Professional Fighters League<\/a> (PFL), a fast-rising mixed martial arts promotion based in the United States that features a one-of-a-kind regular season, playoffs, and championship format.<\/p>\n

Prior to helping the PFL revolutionize<\/a> the way the sport of mixed martial arts is presented however, Murray was already a creative force behind some of the biggest brands, companies, and agencies.<\/p>\n

As a child, the Bronx-raised Murray grew up wanting to become a police officer.<\/p>\n

\u201cWhen I was a kid, I really wanted to be a police officer,\u201d Murray shared on an episode of Dave Meltzer\u2019s The Playbook<\/em>. \u201cI have family in the NYPD, I grew up a New York City kid in the Bronx, I thought they were leaders in the community, doing the right thing on behalf of people, helping people.\u201d<\/p>\n

Murray actually made it into the Academy, before realizing that his passion was elsewhere.<\/p>\n

\u201cBut I decided to follow a passion, and that passion is in marketing. I tapped the creative mind that I felt I had at the time and I got into advertising. That was my first career opportunity,\u201d he said.<\/p>\n

After seven years in advertising, Murray joined the National Football League, where he held executive positions such as Senior Vice President of Business & Content Development and Senior Vice President of Global Brand Partnerships.<\/p>\n

Yearning for even more growth in terms of experience, Murray left the NFL after 13 years for the entertainment agency William Morris Endeavor, where he assumed the role of Executive Vice President.<\/p>\n

\u201cI went there also to bring a new business to them and create a sports division,\u201d Murray said. \u201cIt was somewhat entrepreneurial, it was leveraging their platform, their relationships, their capital, and half the role was entertainment, and half the role was sports.\u201d<\/p>\n

Murray\u2019s three-year stint with WME became the catalyst for him eventually co-founding his own sports and entertainment marketing agency.<\/p>\n

\u201cI really learned in that agency space, your own IP is what matters, and so I decided to launch my own company, Insignia, three years later,\u201d Murray said.<\/p>\n

In 2012, Peter Murray launched Insignia Sports and Entertainment, along with Miami Dolphins owner Stephen Ross, former New York Jets executive Matt Higgins, and Genesco Sports Enterprises co-founder and CEO John Tatum.<\/p>\n

\u201cWe launched Insignia, a sports marketing and content agency representing brands, representing talent, creating content,\u201d Murray explained.<\/p>\n

Among Insignia\u2019s list of high profile clientele were the Pro Football Hall of Fame, the World Series of Poker, the NFL\u2019s Miami Dolphins, and sportswear brand Under Armour.<\/p>\n

\u201cI hired a great team, people believed in me, they believed in the opportunity. They left big companies to work with this band of pirates to create and carve out our space in this world,\u201d Murray said.<\/p>\n

While Murray was one of the driving forces behind Insignia, his tenure there would only last two years, as the next stop in his journey would take him to Under Armour.<\/p>\n

Murray recalls, however, that leaving Insignia was the most difficult decision he\u2019s ever made in his career.<\/p>\n

\u201cThe hardest thing I\u2019ve ever had to do in my career was leave my baby, and that was Insignia, a company that I conceived, I founded, I was the president and CEO and co-founder.\u201d<\/p>\n

In 2014, Murray was recruited by Kevin Plank, CEO of Under Armour, to be the company\u2019s Vice President of Global Brand and Sports Marketing.<\/p>\n

\u201cKevin presented an opportunity that I could not turn down,\u201d Murray admitted.<\/p>\n

Peter Murray worked his magic at Under Armour from 2014 to 2017. In 2018, he came on as the CEO for the PFL.<\/p>\n

\u201cAll of those experiences, from advertising, to the entertainment space, to my own entrepreneurial company in Insignia, and then on to Under Armour, led me to this opportunity with the PFL,\u201d Murray said.<\/p>\n","protected":false},"excerpt":{"rendered":"

These days, Peter Murray is known as the head honcho for the Professional Fighters League (PFL), a fast-rising mixed martial arts promotion based in the United States that features a one-of-a-kind regular season, playoffs, and championship format. Prior to helping the PFL revolutionize the way the sport of mixed martial arts is presented however, Murray […]<\/p>\n","protected":false},"author":54430,"featured_media":360844,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[24130],"tags":[],"yoast_head":"\nPFL CEO Peter Murray says leaving own company Insignia was the hardest decision he ever made | BJPenn.com<\/title>\n<meta name=\"description\" content=\"PFL CEO Peter Murray looks back on his previous positions with the NFL, William Morris Endeavor, Insignia, and Under Armor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/professional-fighters-league\/pfl-ceo-peter-murray-says-leaving-own-company-insignia-was-the-hardest-decision-he-ever-made\/\" \/>\n<meta property=\"og:locale\" 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