MMA Fighting<\/a>). \u201cI mean if you look at the ratings and the amount of promotion. I don\u2019t know if you guys felt it like we felt it, but you had to feel in your business. My personal social media was off the charts, the biggest numbers that I\u2019ve ever pulled, ever.<\/p>\n\u201cUFC\u2019s social media numbers are off the charts. The traffic,\u201d White. \u201cThe merchandise, we\u2019ve already sold more merchandise this year than we did all of 2019. We already crushed that number from 2019. The list goes on and on.\u201d<\/p>\n
White continued, explaining that even without fans and ticket sales, 2020 is still shaping up to be a massive year for the UFC.<\/p>\n
\u201cObviously, in a lot of ways this has affected our business,\u201d White said. \u201cThere\u2019s no gate. That\u2019s $110 million dollars \u2013 in that ball park \u2013 and some other things. But we\u2019re still rolling.\u201d<\/p>\n
The UFC has benefitted hugely from being one of the only sports organizations operating during the coronavirus pandemic. White suggested he’s seen a spike in viewership and engagement, as fans of other sports tune into UFC events to get their sporting fix.<\/p>\n
\u201cYou have to look at the value that\u2019s being built in the brand,\u201d White said. \u201cThe amount of people that you\u2019re probably converting to be fans that probably never watched before and the list goes on and on.<\/p>\n
\u201cIt\u2019s impossible for it not to be good,\u201d White said. \u201cIt\u2019s all a good thing. There\u2019s more people that are aware of this sport than ever before, and not just in the United States, but globally.\u201d<\/p>\n
What do you think of the way Dana White has been guiding the UFC through the coronavirus pandemic?<\/p>\n","protected":false},"excerpt":{"rendered":"
UFC President Dana White claims the UFC has never been bigger, despite the numerous challenges posed by the coronavirus pandemic. White says the recent UFC 251 card, which went down as the most successful pay-per-view since UFC 229: Khabib vs. McGregor in 2018, was a key indicator of the UFC’s success. \u201cThe brand has never […]<\/p>\n","protected":false},"author":54430,"featured_media":349247,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10112,39610],"tags":[],"yoast_head":"\n
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