{"id":355519,"date":"2020-07-10T06:05:58","date_gmt":"2020-07-10T13:05:58","guid":{"rendered":"http:\/\/staging.tcpcharms.com\/bjpenn\/?p=355519"},"modified":"2020-07-10T06:05:58","modified_gmt":"2020-07-10T13:05:58","slug":"venum-to-replace-reebok-as-official-ufc-outfitting-partner-fighters-to-earn-more","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/ufc\/venum-to-replace-reebok-as-official-ufc-outfitting-partner-fighters-to-earn-more\/","title":{"rendered":"Venum to replace Reebok as official UFC outfitting partner, fighters to earn more"},"content":{"rendered":"

The UFC has selected apparel company Venum to replace Reebok as its new official athlete outfitting partner.<\/p>\n

The UFC’s deal with Reebok began in 2015, and will conclude in 2021. As the end of this deal approached, there was widespread speculation as to which company would replace Reebok as the UFC’s now outfitting partner.<\/p>\n

UFC President Dana White previously confirmed that Reebok would be replaced by one of Nike, Under Armour or Venum. In the end, the company decided on the latter.<\/p>\n

The UFC’s partnership with Venum will commence in April, 2021. According to an official press release, this deal with put more money in the pockets of fighters, as the promotion will adjust its athlete outfitting pay scale, which has been the source of unending controversy throughout the Reebok deal.<\/p>\n

\u201cWe\u2019re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner,\u201d UFC President Dana White stated in the release (h\/t MMA Fighting<\/a>). \u201cVenum is an Iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at Venum have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We\u2019re looking forward to collaborating with them on this next evolution of UFC\u2019s outfitting program.\u201d<\/p>\n

While it remains to be seen how fighters will be compensated for wearing Venum in the Octagon, there is a huge opportunity for improvement.<\/p>\n

Countless fighters have railed against the Reebok deal over the years. One of the latest to do so was surging bantamweight contender “Sugar” Sean O’Malley.\u00a0<\/a><\/p>\n

\u201cI got royalties from Reebok,\u201d O\u2019Malley said on Brendan Schaub\u2019s Food Truck Diaries in June. \u201cIf I read it right, which I think I did\u2014and I even sent it to my dad like, \u2018Did I read this right?\u2019 He said yes, so unless we both can\u2019t read. They made over a million dollars on all my merch, and I got like $3,000.<\/p>\n

\u201cIt\u2019s ridiculous. I thought I got 15%, but they\u2019re like \u2018Well, you get 15% of this, but of this, and then these guys get it, and then you get 50% of that.\u2019 I\u2019m like holy sh*t,\u201d O\u2019Malley added. \u201cThen, they make all these sweet shirts on Reebok \u2026 and I\u2019m like don\u2019t buy that!\u201d<\/p>\n

Suffice it to say that many fighters are surely welcoming a new arrangement with Venum.<\/p>\n","protected":false},"excerpt":{"rendered":"

The UFC has selected apparel company Venum to replace Reebok as its new official athlete outfitting partner. The UFC’s deal with Reebok began in 2015, and will conclude in 2021. As the end of this deal approached, there was widespread speculation as to which company would replace Reebok as the UFC’s now outfitting partner. UFC […]<\/p>\n","protected":false},"author":54430,"featured_media":351729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10112,10164,39610],"tags":[],"yoast_head":"\nVenum to replace Reebok as official UFC outfitting partner, fighters to earn more | BJPenn.com<\/title>\n<meta name=\"description\" content=\"The UFC has selected apparel company Venum to replace Reebok as its new official global athlete outfitting partner in 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/ufc\/venum-to-replace-reebok-as-official-ufc-outfitting-partner-fighters-to-earn-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Venum to replace Reebok as 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