{"id":343957,"date":"2020-03-10T07:48:50","date_gmt":"2020-03-10T14:48:50","guid":{"rendered":"http:\/\/staging.tcpcharms.com\/bjpenn\/?p=343957"},"modified":"2020-03-10T07:48:50","modified_gmt":"2020-03-10T14:48:50","slug":"conor-mcgregor-and-proper-no-twelve-make-massive-donation-to-first-responders","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/ufc\/conor-mcgregor-and-proper-no-twelve-make-massive-donation-to-first-responders\/","title":{"rendered":"Conor McGregor and Proper No. Twelve make massive donation to first responders"},"content":{"rendered":"

Eire Born Spirits, the company behind Proper No. Twelve Irish Whiskey and the founding team of Conor McGregor, McGregor’s manager Audie Attar and entrepreneur Ken Austin have announced that Proper No. Twelve will be donating $1.3 million dollars to first responder organizations around the world.<\/p>\n

The company announced this news in a Tuesday press release. Here are the details, per the release:<\/p>\n

During Proper No. Twelve\u2019s launch in late 2018, founder McGregor and his partners pledged that the whiskey company would donate $5 for every case of Proper No. Twelve sold until donations reached $1 million annually to first responder organizations around the world.\u00a0 Thanks to the tremendous love and support for the brand as well as the high-quality liquid, Proper No. Twelve has become a bartender and consumer favourite, setting sales records for the industry. Proper No. Twelve has sold approximately 200,000 9-liter cases in America and, based on the $5 per case donation the company will donate $1 million dollars in the United States.\u00a0<\/em><\/p>\n

The company is proud to announce it has selected the New York-headquartered\u00a0Stephen Siller Tunnel to Towers Foundation\u00a0to receive this $1 million donation for the United States. The donation will go towards paying off\u00a0the mortgages for families of law enforcement officers and firefighters across the country, who were killed in the line of duty and left behind young children. Tunnel to Towers has a score of 100 for Accountability & Transparency on Charity Navigator.\u00a0Additional\u00a0donations will be announced in March and April for first responder organizations in Ireland, Canada, the UK, Australia, Russia, Poland and South Africa.\u00a0\u00a0<\/em><\/p>\n

Conor McGregor stated, \u201cI am so grateful to the hardworking team at Proper No. Twelve, our distributors, retailers and pub owners along with the millions of whiskey fans that have embraced the brand generating record sales. These sales enable us to make our first significant donation to such deserving families. First responders around the world are the true-life heroes. They are the ones running into emergency situations. This has been a dream of ours since we started the business. Ken, Audie and I had bold ideas for the brand, and sales have surpassed all of our projections! We are so proud to partner with the Stephen Siller Tunnel to Towers Foundation\u00a0to\u00a0honour these proper heroes. The foundation\u2019s goal is to ensure stability and security for these families facing sudden tragic loss.\u00a0I hope to inspire my fans and all Proper Twelve drinkers to join me and support this worthwhile cause.\u201d<\/em><\/p>\n

In addition to the donation to the Tunnel to Towers Foundation, McGregor has recorded PSAs (public service announcements) to encourage others to donate $11 per month to the foundation. These spots, one of which can be viewed\u00a0here<\/a>, will air throughout the United States on television.<\/em><\/p>\n

Ken Austin, co-founder of Proper No. Twelve said, \u201cWhen we began the vetting process on where to give, we saw the fundraising commercials that Tunnel to Towers was playing on TV. My wife grew up in The Rockaways in Queens, New York. Many first responders live in that area and many lost their lives on 9-11, just as Stephen Siller did. Conor said let\u2019s donate the million dollars to Tunnel to Towers, but we need to do more. And through the TV spots with Conor, the hope is that many will donate and we can help raise many millions for the foundation and these families.\u201d<\/em><\/p>\n

\u201cWe are overjoyed to receive the donation from Conor McGregor and his team,\u201d\u00a0said Tunnel to Towers Foundation Chairman and CEO Frank Siller. \u201cWe did not solicit their support – they approached us and have been nothing but generous, dedicated partners. Conor\u2019s commitment to first responder families can serve as a role model for others.\u00a0We are extremely grateful, and I know which whiskey we will be drinking this Paddy\u2019s Day and beyond.\u201d<\/em><\/p>\n

This article first appeared on\u00a0<\/i>BJPENN.com<\/i><\/span><\/a>\u00a0on 3\/9\/2020. <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Eire Born Spirits, the company behind Proper No. Twelve Irish Whiskey and the founding team of Conor McGregor, McGregor’s manager Audie Attar and entrepreneur Ken Austin have announced that Proper No. Twelve will be donating $1.3 million dollars to first responder organizations around the world. The company announced this news in a Tuesday press release. 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