{"id":313706,"date":"2019-05-15T08:51:39","date_gmt":"2019-05-15T15:51:39","guid":{"rendered":"http:\/\/staging.tcpcharms.com\/bjpenn\/?p=313706"},"modified":"2019-05-15T08:51:39","modified_gmt":"2019-05-15T15:51:39","slug":"ufc-generates-over-600-million-of-revenue-in-2018","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/ufc\/ufc-generates-over-600-million-of-revenue-in-2018\/","title":{"rendered":"UFC generates over $600 million of revenue in 2018"},"content":{"rendered":"<p>The UFC (UFC Holdings, LLC) has fulfilled a previous financial prophecy by generating over $600 million in revenue last year. <a href=\"https:\/\/www.mmamania.com\/2015\/12\/28\/10675158\/lorenzo-fertitta-ufc-will-generate-record-high-600-million-revenue-2015-mma\">Lorenzo Fertitta predicted in 2015<\/a> that the company would be making a record high $600 million. This revenue was verified by credit ratings issued last month (including prior Zuffa 2016 acquisition by Endeavor, Kohlberg Kravis Roberts &amp; Co and Silver Lake Partners.)<\/p>\n<p>As reported by <a href=\"https:\/\/www.bloodyelbow.com\/2019\/5\/15\/18310943\/ufc-revenues-for-2018-were-well-over-600-million\" target=\"_blank\" rel=\"noopener noreferrer\">Bloody Elbow<\/a>, the <a href=\"https:\/\/www.moodys.com\/research\/Moodys-affirms-UFC-Holdings-B2-CFR-and-downgrades-the-1st--PR_398466\" target=\"_blank\" rel=\"noopener noreferrer\">Moody&#8217;s Investor Services<\/a> and <a href=\"https:\/\/www.ademcetinkaya.com\/2019\/04\/ufc-holdings-b-first-lien-rating.html\" target=\"_blank\" rel=\"noopener noreferrer\">Global Rating Report<\/a> anticipate the UFC will increase their 1st lien term loan by $435 million, increasing it from $1.442 billion to $1.877 billion. This is to repay an existing 2nd lien term loan and any extra transactional expenses.<\/p>\n<p>However, revenue seems to have decreased. Last year, Moody reported a generated revenue of approximately $700 million in 2017. That is approximately $100 million more than these newly released 2018 figures and can largely be attributed to the superstardom of fighters like Conor McGregor and Ronda Rousey in 2017. The Floyd Mayweather vs Conor McGregor fight saw a significant spike in revenue. Other than that, greater efficiency with marketing, event production and strong contractual revenue from entities such as Reebok aided strong revenue growth in 2017.<\/p>\n<p>As we look to the future, S&amp;P Global said in their report \u201cUFC estimates that about 70% of its total 2019 pro forma revenue will be contractually fixed, which compares with less than 40% previously. This will mitigate the company\u2019s business risks by replacing the volatile revenue from its event-driven PPV business model with a fixed-fee revenue stream.\u201d<\/p>\n<p>The <a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/ufc\/brendan-schaub-rips-ufc-dana-white-for-moving-ppvs-to-espn\/\">media partnership with ESPN<\/a> will likely benefit the stability and growth of UFC revenue. This, combined with the PPV business model will likely help the UFC secure a fixed loan add on, despite the change of streaming structure which increases the cost of fights for those who don\u2019t subscribe to ESPN+. This poses a threat to casual fans and UFC revenue which could decrease PPV numbers for fans who don\u2019t want to join ESPN+.<\/p>\n<p>Despite the concern for PPV numbers and the significant debt, the UFC is looking at the brightest and most financially secure future since its inception.<\/p>\n<p class=\"p1\"><i>This article first appeared on\u00a0<\/i><a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/\"><span class=\"s1\"><i>BJPENN.COM<\/i><\/span><\/a><i>\u00a0on 5\/15\/2019. <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UFC (UFC Holdings, LLC) has fulfilled a previous financial prophecy by generating over $600 million in revenue last year. Lorenzo Fertitta predicted in 2015 that the company would be making a record high $600 million. This revenue was verified by credit ratings issued last month (including prior Zuffa 2016 acquisition by Endeavor, Kohlberg Kravis [&hellip;]<\/p>\n","protected":false},"author":54472,"featured_media":300154,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[39610],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v19.14) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UFC generates over $600 million of revenue in 2018 | BJPenn.com<\/title>\n<meta name=\"description\" content=\"2018 was another massive financial success for the UFC, as the Las Vegas based promotion reportedly earned north of $600 million.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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