{"id":283265,"date":"2018-08-20T11:56:34","date_gmt":"2018-08-20T18:56:34","guid":{"rendered":"http:\/\/staging.tcpcharms.com\/bjpenn\/?p=283265"},"modified":"2018-08-20T11:57:07","modified_gmt":"2018-08-20T18:57:07","slug":"dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/","title":{"rendered":"Dana White shares the estimated value of the UFC"},"content":{"rendered":"<p>If UFC President Dana White is to believed, the UFC is now worth a whopping $7 billion.<\/p>\n<p>Speaking to motivational speaker Tony Robbins, White explained that a big part of this spike in value is due to the promotion&#8217;s $1.5 billion deal with ESPN, who will soon begin broadcasting UFC events both on television and through the online streaming service ESPN+.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hQ8smKskDT8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u201cWhen you think about it we haven\u2019t even scratched the surface yet of how big this thing can be,\u201d White said (transcript via <a href=\"https:\/\/mmajunkie.com\/2018\/08\/dana-white-ufc-sold-worth-7-billion-price-espn-tv-deal\" target=\"_blank\" rel=\"noopener\">MMAJunkie<\/a>). \u201cWe just did a TV deal with ESPN for $1.5 billion for five years. Now the company is worth $7 billion.\u201d<\/p>\n<p>\u201cObviously this ESPN deal is going to be massive for us, expose us to millions of people just here in the U.S. that haven\u2019t been exposed to the UFC,\u201d White added. \u201cWe\u2019re going to continue to go into markets we haven\u2019t been, we\u2019re going to continue to find the best talent in the world. I love to find up-and-coming talent. I love to find the next guy or girl. Continue to build the sport. That\u2019s it. That\u2019s my focus. It\u2019s not rocket science, it\u2019s nothing crazy. Just continue to do what we do and get bigger and bigger.\u201d<\/p>\n<p>If Dana White&#8217;s valuation of the UFC is accurate, it means the promotion is now worth almost twice the\u00a0$4.025 billion it sold for in August 2016. With stars like Conor McGregor and Nate Diaz scheduled to fight in the fall, and stars like Brock Lesnar and <a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jon-jones\/jon-jones-promises-youve-never-seen-anything-like-whats-coming\/\">Jon Jones expected to return to the cage in the near future<\/a>, that number could climb even higher.<\/p>\n<p class=\"p1\"><i>This article first appeared on\u00a0<\/i><a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/\"><span class=\"s1\"><i>BJPENN.COM<\/i><\/span><\/a><i>\u00a0on 8\/20\/2018.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If UFC President Dana White is to believed, the UFC is now worth a whopping $7 billion. Speaking to motivational speaker Tony Robbins, White explained that a big part of this spike in value is due to the promotion&#8217;s $1.5 billion deal with ESPN, who will soon begin broadcasting UFC events both on television and [&hellip;]<\/p>\n","protected":false},"author":54430,"featured_media":281013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10112],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v19.14) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dana White shares the estimated value of the UFC | BJPenn.com<\/title>\n<meta name=\"description\" content=\"UFC President Dana White claims the UFC is now worth $7 billion, and that number figures to climb with the promotions new deal with ESPN on the horizon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dana White shares the estimated value of the UFC | BJPenn.com\" \/>\n<meta property=\"og:description\" content=\"UFC President Dana White claims the UFC is now worth $7 billion, and that number figures to climb with the promotions new deal with ESPN on the horizon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"| BJPenn.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bjpenn\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-20T18:56:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-20T18:57:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/dana-white-Cropped.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bjpenndotcom\" \/>\n<meta name=\"twitter:site\" content=\"@bjpenndotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/\"},\"author\":{\"name\":\"Tom Taylor\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/e1a3f1e5a045aeaf5b59aa1549a06a87\"},\"headline\":\"Dana White shares the estimated value of the UFC\",\"datePublished\":\"2018-08-20T18:56:34+00:00\",\"dateModified\":\"2018-08-20T18:57:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/\"},\"wordCount\":290,\"publisher\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"},\"articleSection\":[\"Dana White\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/\",\"name\":\"Dana White shares the estimated value of the UFC | BJPenn.com\",\"isPartOf\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#website\"},\"datePublished\":\"2018-08-20T18:56:34+00:00\",\"dateModified\":\"2018-08-20T18:57:07+00:00\",\"description\":\"UFC President Dana White claims the UFC is now worth $7 billion, and that number figures to climb with the promotions new deal with ESPN on the horizon.\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MMA News\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dana White\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Dana White shares the estimated value of the UFC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#website\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\",\"name\":\"| BJPenn.com\",\"description\":\"MMA &amp; UFC News, Results &amp; Fight Videos\",\"publisher\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\",\"name\":\"| BJPenn.com\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2022\/01\/bj_penn_logo_amp.png\",\"contentUrl\":\"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2022\/01\/bj_penn_logo_amp.png\",\"width\":600,\"height\":148,\"caption\":\"| BJPenn.com\"},\"image\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/bjpenn\",\"https:\/\/www.linkedin.com\/in\/bjpenn\",\"https:\/\/www.pinterest.com\/bjpenndotcom\/\",\"https:\/\/www.youtube.com\/user\/0fficialbjpenn\",\"https:\/\/www.facebook.com\/bjpenn\",\"https:\/\/twitter.com\/bjpenndotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/e1a3f1e5a045aeaf5b59aa1549a06a87\",\"name\":\"Tom Taylor\",\"description\":\"Tom Taylor is a globetrotting writer currently based in Ottawa, Canada. He is a staff writer for BJPenn.com, and also covers mixed martial arts for Fightland and Vice Sports. Follow him on Twitter @TomTayMMA.\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/author\/tom-taylor\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Dana White shares the estimated value of the UFC | BJPenn.com","description":"UFC President Dana White claims the UFC is now worth $7 billion, and that number figures to climb with the promotions new deal with ESPN on the horizon.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/","og_locale":"en_US","og_type":"article","og_title":"Dana White shares the estimated value of the UFC | BJPenn.com","og_description":"UFC President Dana White claims the UFC is now worth $7 billion, and that number figures to climb with the promotions new deal with ESPN on the horizon.","og_url":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/","og_site_name":"| BJPenn.com","article_publisher":"https:\/\/www.facebook.com\/bjpenn","article_published_time":"2018-08-20T18:56:34+00:00","article_modified_time":"2018-08-20T18:57:07+00:00","og_image":[{"width":696,"height":399,"url":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/dana-white-Cropped.jpg","type":"image\/jpeg"}],"author":"Tom Taylor","twitter_card":"summary_large_image","twitter_creator":"@bjpenndotcom","twitter_site":"@bjpenndotcom","twitter_misc":{"Written by":"Tom Taylor","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/#article","isPartOf":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/"},"author":{"name":"Tom Taylor","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/e1a3f1e5a045aeaf5b59aa1549a06a87"},"headline":"Dana White shares the estimated value of the UFC","datePublished":"2018-08-20T18:56:34+00:00","dateModified":"2018-08-20T18:57:07+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/"},"wordCount":290,"publisher":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization"},"articleSection":["Dana White"],"inLanguage":"en-US","copyrightYear":"2018","copyrightHolder":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/","url":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/","name":"Dana White shares the estimated value of the UFC | BJPenn.com","isPartOf":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#website"},"datePublished":"2018-08-20T18:56:34+00:00","dateModified":"2018-08-20T18:57:07+00:00","description":"UFC President Dana White claims the UFC is now worth $7 billion, and that number figures to climb with the promotions new deal with ESPN on the horizon.","breadcrumb":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-shares-the-estimated-value-of-the-ufc-after-espn-deal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.tcpcharms.com\/bjpenn\/"},{"@type":"ListItem","position":2,"name":"MMA News","item":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/"},{"@type":"ListItem","position":3,"name":"Dana White","item":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/"},{"@type":"ListItem","position":4,"name":"Dana White shares the estimated value of the UFC"}]},{"@type":"WebSite","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#website","url":"https:\/\/staging.tcpcharms.com\/bjpenn\/","name":"| BJPenn.com","description":"MMA &amp; UFC News, Results &amp; Fight Videos","publisher":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.tcpcharms.com\/bjpenn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization","name":"| BJPenn.com","url":"https:\/\/staging.tcpcharms.com\/bjpenn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/logo\/image\/","url":"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2022\/01\/bj_penn_logo_amp.png","contentUrl":"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2022\/01\/bj_penn_logo_amp.png","width":600,"height":148,"caption":"| BJPenn.com"},"image":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/bjpenn","https:\/\/www.linkedin.com\/in\/bjpenn","https:\/\/www.pinterest.com\/bjpenndotcom\/","https:\/\/www.youtube.com\/user\/0fficialbjpenn","https:\/\/www.facebook.com\/bjpenn","https:\/\/twitter.com\/bjpenndotcom"]},{"@type":"Person","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/e1a3f1e5a045aeaf5b59aa1549a06a87","name":"Tom Taylor","description":"Tom Taylor is a globetrotting writer currently based in Ottawa, Canada. He is a staff writer for BJPenn.com, and also covers mixed martial arts for Fightland and Vice Sports. Follow him on Twitter @TomTayMMA.","url":"https:\/\/staging.tcpcharms.com\/bjpenn\/author\/tom-taylor\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/posts\/283265"}],"collection":[{"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/users\/54430"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/comments?post=283265"}],"version-history":[{"count":0,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/posts\/283265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/media\/281013"}],"wp:attachment":[{"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/media?parent=283265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/categories?post=283265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/tags?post=283265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}