{"id":266554,"date":"2017-12-26T14:20:56","date_gmt":"2017-12-26T22:20:56","guid":{"rendered":"http:\/\/staging.tcpcharms.com\/bjpenn\/?p=266554"},"modified":"2017-12-26T16:21:44","modified_gmt":"2017-12-27T00:21:45","slug":"ufc-fanbase-give-much-weight-appearance-female-fighters","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/ufc-fanbase-give-much-weight-appearance-female-fighters\/","title":{"rendered":"Do the UFC and it’s fanbase give too much weight to the appearance of female fighters?"},"content":{"rendered":"

\u201cI don\u2019t really fit the profile of a UFC Champion, but they have to do (business) with me, even though they\u2019re never going to promote me to a level like they did Ronda Rousey or Holly Holm.\u201d<\/p>\n

Current female bantamweight champion Amanda Nunes ruffled feathers earlier this year when she\u00a0declared to FloCombat.com<\/a> that the UFC machine had failed to push her like it has other more aesthetically pleasing female fighters.<\/p>\n

\u201cThey want blondies, cute little girls who fight and take pictures,\u201d She stated. \u201cI have to face the girls who sell best. It\u2019s all about the marketing\u2026they want to get someone to beat me\u2026 someone that they can really promote and make money with.\u201d<\/p>\n

Matters between the \u2018Lioness\u2019 and the UFC soured further when her decision to pull out of UFC 213 due to a reported bad bout of Sinusitis was publicly questioned by President Dana White, who controversially reiterated to the press that she had been medically cleared to face the \u2018Bullet\u2019 Shevchenko, undoubtedly casting a shadow on her character.<\/p>\n

Another female fighter who has expressed similar concerns in terms of the part her physical appearance plays in the lack of a push she receives from the organisation is Felice Herrig.<\/p>\n

Following her third straight victory at UFC fight night 112, Herrig, who is currently ranked #9 in the strawweight division and a self-proclaimed \u2018veteran\u2019 of\u00a0the sport of mixed martial arts, appeared visibly upset upon declaring that she was “not young and beautiful enough” for the UFC to promote her.<\/p>\n

\u201cI\u2019ve seen how hard I\u2019ve worked to get here, and it just doesn\u2019t matter because I just feel I\u2019m not pretty enough, and I\u2019m not getting any younger,\u201d She said at the post fight press conference.<\/p>\n

So, do these women have a point? Are the UFC and it\u2019s fanbase more concerned with the physical appearance of female fighters as opposed to their fighting capabilities?<\/p>\n

Take the Paige Van Zant and Rose Namajunas hairstyle controversy.<\/p>\n

In preparation for UFC fight night 80 against opponent Paige VanZant, current flyweight champion \u2018Thug\u2019 Rose took a blade to her golden locks, announcing her new look with a striking picture on social media, along with the bold statement of \u201cIt\u2019s a fight not a beauty pageant. Sh*ts in my way at practice\u2026cut it off!\u201d<\/p>\n

VanZant on the other hand renegaded on her promise to shave her head for charity, citing\u00a0negative feedback<\/a>\u00a0on her announcement as the cause.\u00a0 It was also speculated that pressure behind the scenes from the UFC and Reebok played a significant role in her change of heart \u2013 reports that have not yet been confirmed.<\/p>\n

While Namjunas success in the Octagon has since drowned out much of the discussion around her buzz cut, the initial reaction to the change could be seen to reaffirm VanZant and her concerns.<\/p>\n

With fans and writers on multiple forums and\u00a0MMA blogs mourning\u00a0the loss of Namajunas golden locks, along with the media\u2019s obsession with her lack of hair throughout the build up to the fight against VanZant, her partner and trainer Pat Barry was forced to ask a very fair question.<\/p>\n

\u201cRose is the main event of a UFC fight card and everyone wants to ask her about her haircut. What does the haircut have to do with the fight?\u201d<\/p>\n

While occurring in 2014, doesn\u2019t the UFC\u2019s questionable ad campaign<\/a> for the 20th\u00a0series of the Ultimate Fighter also speak volumes?<\/p>\n

Set up with the purpose of crowning the first strawweight women\u2019s champion, viewers could have been forgiven for mistaking it for a Miss World competition.<\/p>\n

It\u2019s decision to dress its fighters in heels and lipstick, calling them \u201ceasy on the eyes and hard on the face\u201d only served to further reinforce a culture that values physical appearance above all else, while further fuelling the \u2018hot girl fighter\u2019 mentality that is behind the sexist and denigrating comments that pollute the internet.<\/p>\n

Yet are those behind the running of the UFC solely to blame? Don\u2019t the portion of male fans who routinely objectify female fighters on social media have a lot to answer for? After all the UFC, like any other business, will push boundaries to pander to its consumers.<\/p>\n

Take the circulation and sexualisation of\u00a0Cat Zingano\u2019s stretching routine<\/a>\u00a0across social media platforms during The Ultimate Fighter 17 open workouts.<\/p>\n

\u201cIt kind of sucks,\u201d said Zingano. \u201cMy warm up is something that\u2019s very calculated, something that I do a few times a day. To look at the way it was portrayed in that video was strange.\u201d<\/p>\n

Even her three \u2013 round finale battle with Miesha ‘Cupcake’ Tate, which nabbed a \u2018fight of the night\u2019 bonus could not take the attention away from the video, which fans were still commenting on the following day.<\/p>\n

\u201cI thought it was a good fight for people to see what women can bring to the Octagon,\u201d Zingano said. \u201cSo, it is kind of disappointing to go on and see what people thought of my fight and just see a bunch of unrelated, sexist things. It\u2019s like, \u2018Oh. OK. Never mind then’.\u201d<\/p>\n

Former Olympic wrestler and UFC bantamweight division fighter Sarah Mc Mann, also spoke about her thoughts on the virtual advances made by male MMA fans.<\/p>\n

\u201cGuys wanting to hook up with you is probably the lowest form of compliment a guy can give you. If they say you are a great athlete that is so much more meaningful in a male dominated sport than saying \u2018yeah, she looks hot.\u2019\u201d<\/p>\n

Yet are the UFC ultimately to blame for such objectifying discourse? Is how they have \u2018sold\u2019 their female athletes to the masses part of the problem?<\/p>\n

Author of Ultimate Fighting and Embodiment: Violence, Gender and Mixed Martial Arts, Professor Dale Spencer gave an interesting take on the matter to Bleacher Report.<\/a><\/p>\n

\u201cTennis and MMA have been able to hypersexualise the women who participate in those sports. They\u2019re able to promote those women and maintain a level of popularity that is roughly equivalent to the male side of the sport.\u201d<\/p>\n

Yet to paint both the whole UFC organisation and every male fan as being solely fixated on the physical assets of female fighters would be an equally disrespectful and unfair representation.<\/p>\n

For one, I have seen and heard many male fans speak very respectfully about female fighters, often speaking reverentially about their fighting skills, while UFC media gods like Ariel Helwani and Joe Rogan often wax lyrical about the abilities and innate talents that female fighters bring to The Octagon on their respective podcasts.<\/p>\n

You need only watch\u00a0Rogan interview<\/a>\u00a0a Holly Holm or a Miesha Tate within the cage to witness first hand the genuine respect and admiration that he feels towards these female athletes.<\/p>\n

Elaborating further on the MMA media\u2019s stance on female fighters, take established and respected MMA Junkie journalist Ben Fowlkes, and his outpsoken piece on what he referred to as the \u2018baffling\u2019 ad campaign for TUF series 20.<\/p>\n

\u201cThat\u2019s the thing about these ads\u2026they invite the viewer to see these women first as sex objects, then add, as if you\u2019re supposed to be surprised,\u201d \u2026but they can fight!!!!\u201d He writes, \u201cThey also attempt to lure us with the promise not that some of the best women in the world will fight for a title, but that the best pretty women in the world will fight for a title. Here\u2019s where the discerning viewer might ask, but what about the applicants that didn\u2019t fit that mold?\u201d<\/p>\n

The UFC has also been applauded by many for being a sport which is leading the way in terms of notable 21st century issues such as equality; to include, bridging the gender pay gap and sexuality.<\/p>\n

Looking at the UFC paysheets, in a piece for Bloody Elbow, MMA Analytics writer Paul Gift presented data which suggested that the discrepancy between male and female fighters pay was extremely narrow.<\/p>\n

It should be noted however that The Culinary Workers Union Local 226, through their examination of the same data, found that within the UFC, women earn 41-61% of their male peers.<\/p>\n

In terms of sexual orientation, the UFC handled a main event with their first openly gay fighter former marine, Liz Carmouche, more respectfully than virtually any other sport has done to date, interviewing Carmouches girlfriend in the pre-fight video, while President Dana White praised her courage in coming out and voiced his support for gay marriage.<\/p>\n

Bantamweight champion Amanda Nunes (recently honored with the Equality Visibility Award from Equality California)\u00a0and her partner, strawweight Nina Ansaroff, relationship\u00a0has also featured extensively in episodes of Embedded.<\/p>\n

Most notably, Heather the \u2018Heat\u2019 Hardy, an American pro boxer and mixed martial artist, who has been an ever-present voice for women in female boxing, recently\u00a0spoke out favourably<\/a>\u00a0about the organisation.<\/p>\n

\u201cThe sport itself is much more evolved.\u201d She opined. \u201cNot even just more than boxing but more than any sport where females are involved. MMA is one of the few sports where women are seen as athlete\u2019s.\u201d<\/p>\n

Speaking about the monetary aspect and in turn her Bellator debut she said, \u201cIt\u2019s more than I\u2019ve ever made in any individual bout in my boxing career, including a 10 \u2013 round title fight with an undefeated contender that was on NBC sports.\u201d<\/p>\n

With the UFC officially declaring a 145-pound weight class, and the popularity of women\u2019s MMA continuing to skyrocket, the number of female fighters set to join the UFC ranks will only continue to grow.<\/p>\n

It is my hope that the respect that they deservingly garner for their fighting abilities from the organization, fans and media alike will too.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI don\u2019t really fit the profile of a UFC Champion, but they have to do (business) with me, even though they\u2019re never going to promote me to a level like they did Ronda Rousey or Holly Holm.\u201d Current female bantamweight champion Amanda Nunes ruffled feathers earlier this year when she\u00a0declared to FloCombat.com that the UFC […]<\/p>\n","protected":false},"author":54446,"featured_media":248794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10086],"tags":[],"yoast_head":"\nDo the UFC and it's fanbase give too much weight to the appearance of female fighters? | BJPenn.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/ufc-fanbase-give-much-weight-appearance-female-fighters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do the UFC and it's fanbase give too much weight to the appearance of female fighters? 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