{"id":262932,"date":"2017-11-02T15:26:24","date_gmt":"2017-11-02T22:26:24","guid":{"rendered":"http:\/\/staging.tcpcharms.com\/bjpenn\/?p=262932"},"modified":"2017-11-02T15:26:24","modified_gmt":"2017-11-02T22:26:24","slug":"kobe-bryants-bodyarmor-announces-first-ufc-fighters-receive-sponsorship","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/francis-ngannou\/kobe-bryants-bodyarmor-announces-first-ufc-fighters-receive-sponsorship\/","title":{"rendered":"Kobe Bryant&#8217;s BODYARMOR Announces First UFC Fighters to Receive Sponsorship"},"content":{"rendered":"<p>Back in the beginning of October, the <a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/nba-kobe-bryant-bodyarmor-sports-drink-official-ufc-partnership\/\">UFC announced a partnership<\/a> with a drink company co-founded by Kobe Bryant named BODYARMOR. The press release revealed just how involved they would be, especially inside the new UFC Performance Institute. Before the ink dried on the contract, we all knew this would eventually lead to sponsorships of UFC fighters. After the final UFC 217 presser today, BODYARMOR had their own time to officially present the new fighters signed on to team BODYARMOR.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">We&#8217;re at the launch of the first ever official UFC drinks partner <a href=\"https:\/\/twitter.com\/DrinkBODYARMOR?ref_src=twsrc%5Etfw\">@DrinkBODYARMOR<\/a>. Recognize anyone up there on the stage? <a href=\"https:\/\/t.co\/BQ4B5AbLKo\">pic.twitter.com\/BQ4B5AbLKo<\/a><\/p>\n<p>\u2014 TheMacLife (@Maclifeofficial) <a href=\"https:\/\/twitter.com\/Maclifeofficial\/status\/926198121897525248?ref_src=twsrc%5Etfw\">November 2, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Cody Garbrandt, Francis Ngannou, Michelle Waterson and Cynthia Calvillo will be added to a team already consisting of h<span>igh profile athletes like the NFL\u2019s Richard Sherman and NBA\u2019s James Harden. Their choices give a peak into where the UFC sees their company going in the near future. Dana White has already praised Garbrandt as the new Conor McGregor, as well as Ngannou as literally the next big thing. If their\u00a0marketing tells us BODYARMOR is the drink of the future, surely these are the fighters of the future.\u00a0<\/span><\/p>\n<p>The company is just over a year old, but has experienced a rapid growth since it starting hitting store shelves. The partnership it will kick off with the UFC as their official sports drink will be their biggest company deal yet. Look to see their logo eventually being featured during the fights.<\/p>\n<blockquote><p><span>\u201cBODYARMOR is an industry leader in sports hydration and they are a perfect fit to partner with UFC. Providing UFC athletes with safe, nutritional products while training at the UFC Performance Institute is an important part of helping them maximize their overall performance and BODYARMOR will help us do that.\u201d<\/span><span>\u00a0\u2014\u00a0<a href=\"https:\/\/drinkbodyarmor.com\/index.php#huddle\" target=\"_blank\" rel=\"nofollow noopener\">Dana White via official press release<\/a>.<\/span><\/p><\/blockquote>\n<blockquote class=\"twitter-video\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Announcement: <a href=\"https:\/\/twitter.com\/Cody_Nolove?ref_src=twsrc%5Etfw\">@Cody_NoLove<\/a>, <a href=\"https:\/\/twitter.com\/cyn_calvillo?ref_src=twsrc%5Etfw\">@Cyn_Calvillo<\/a>, <a href=\"https:\/\/twitter.com\/francis_ngannou?ref_src=twsrc%5Etfw\">@Francis_Ngannou<\/a> &amp; <a href=\"https:\/\/twitter.com\/karatehottiemma?ref_src=twsrc%5Etfw\">@KarateHottieMMA<\/a> sponsored athletes of <a href=\"https:\/\/twitter.com\/DrinkBODYARMOR?ref_src=twsrc%5Etfw\">@DrinkBodyArmor<\/a>. UFC flavor unveiled &#x1f440; <a href=\"https:\/\/t.co\/6PXnjwBhZr\">pic.twitter.com\/6PXnjwBhZr<\/a><\/p>\n<p>\u2014 UFC (@ufc) <a href=\"https:\/\/twitter.com\/ufc\/status\/926199223992881152?ref_src=twsrc%5Etfw\">November 2, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><i>This article first appeared on\u00a0<\/i><a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/\"><span class=\"s1\"><i>BJPenn.com<\/i><\/span><\/a><i>\u00a0on 11\/2\/2017.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in the beginning of October, the UFC announced a partnership with a drink company co-founded by Kobe Bryant named BODYARMOR. The press release revealed just how involved they would be, especially inside the new UFC Performance Institute. Before the ink dried on the contract, we all knew this would eventually lead to sponsorships of [&hellip;]<\/p>\n","protected":false},"author":54442,"featured_media":260978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10166,19282,10646,10460],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v19.14) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kobe Bryant&#039;s BODYARMOR Announces First UFC Fighters to Receive Sponsorship | BJPenn.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/francis-ngannou\/kobe-bryants-bodyarmor-announces-first-ufc-fighters-receive-sponsorship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kobe Bryant&#039;s BODYARMOR Announces First UFC Fighters to Receive Sponsorship | BJPenn.com\" \/>\n<meta property=\"og:description\" content=\"Back in the beginning of October, the UFC announced a partnership with a drink company co-founded by Kobe Bryant named BODYARMOR. The press release revealed just how involved they would be, especially inside the new UFC Performance Institute. Before the ink dried on the contract, we all knew this would eventually lead to sponsorships of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/francis-ngannou\/kobe-bryants-bodyarmor-announces-first-ufc-fighters-receive-sponsorship\/\" \/>\n<meta property=\"og:site_name\" content=\"| BJPenn.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bjpenn\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-02T22:26:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2017\/10\/BodyArmorUFC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Justin Golightly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bjpenndotcom\" \/>\n<meta name=\"twitter:site\" content=\"@bjpenndotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Justin Golightly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/francis-ngannou\/kobe-bryants-bodyarmor-announces-first-ufc-fighters-receive-sponsorship\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/francis-ngannou\/kobe-bryants-bodyarmor-announces-first-ufc-fighters-receive-sponsorship\/\"},\"author\":{\"name\":\"Justin Golightly\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/522e5fec9637cffa3bac682a2da4afa2\"},\"headline\":\"Kobe Bryant&#8217;s BODYARMOR Announces First UFC Fighters to Receive Sponsorship\",\"datePublished\":\"2017-11-02T22:26:24+00:00\",\"dateModified\":\"2017-11-02T22:26:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/francis-ngannou\/kobe-bryants-bodyarmor-announces-first-ufc-fighters-receive-sponsorship\/\"},\"wordCount\":349,\"publisher\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"},\"articleSection\":[\"Cody Garbrandt\",\"Cynthia Calvillo\",\"Francis Ngannou\",\"Michelle Waterson\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/francis-ngannou\/kobe-bryants-bodyarmor-announces-first-ufc-fighters-receive-sponsorship\/\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/francis-ngannou\/kobe-bryants-bodyarmor-announces-first-ufc-fighters-receive-sponsorship\/\",\"name\":\"Kobe Bryant's BODYARMOR Announces First UFC Fighters to Receive Sponsorship | BJPenn.com\",\"isPartOf\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#website\"},\"datePublished\":\"2017-11-02T22:26:24+00:00\",\"dateModified\":\"2017-11-02T22:26:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/francis-ngannou\/kobe-bryants-bodyarmor-announces-first-ufc-fighters-receive-sponsorship\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/francis-ngannou\/kobe-bryants-bodyarmor-announces-first-ufc-fighters-receive-sponsorship\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/francis-ngannou\/kobe-bryants-bodyarmor-announces-first-ufc-fighters-receive-sponsorship\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MMA News\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Francis Ngannou\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/francis-ngannou\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Kobe Bryant&#8217;s BODYARMOR Announces First UFC Fighters to Receive Sponsorship\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#website\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\",\"name\":\"| BJPenn.com\",\"description\":\"MMA &amp; 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