{"id":235402,"date":"2017-04-26T08:59:49","date_gmt":"2017-04-26T15:59:49","guid":{"rendered":"http:\/\/staging.tcpcharms.com\/bjpenn\/?p=235402"},"modified":"2017-04-26T08:59:49","modified_gmt":"2017-04-26T15:59:49","slug":"dana-white-explains-fertitta-brothers-turned-5-billion-buyout","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-explains-fertitta-brothers-turned-5-billion-buyout\/","title":{"rendered":"Dana White explains why the Fertitta brothers turned down $5 billion buyout"},"content":{"rendered":"

Throughout the course of the UFC’s buyout, fight fans were consistently in awe of the high figures being offered to the UFC.<\/p>\n

Ultimately of course, the Fertitta brothers sold the promotion<\/a> for $4 billion to WME-IMG. Interestingly enough however, UFC President Dana White has now revealed that the Fertittas received an offer to purchase the promotion for $5 billion. He went on to explain that not one, but two groups game forward and offered more money than WME-IMG, however the Fertitta brothers were adamant that the buyer share a similar vision for the promotion. <\/p>\n

\"Dana<\/p>\n

White spoke on The Exchange:<\/a><\/p>\n

\u201cThere were two groups that came in for more money than (current UFC co-owner) Ari (Emanuel). There was one for $5 billion.\u201d<\/p>\n

\u201cThere\u2019s people who I believe add value,\u201d he said. \u201cOne of the million things that I respect about the Fertittas \u2013 they weren\u2019t just going to let this thing go for the money. They were going to make sure it went to somebody who could actually take it and bring it to the next level.\u201d<\/em><\/p>\n

After WME-IMG purchased the company, White signed a new 5-year deal, something he has not spoken about publicly very often.<\/p>\n

\u201cI\u2019m in. I love this. I\u2019m not going anywhere. Everybody keeps asking me, \u2018You signed a five year deal\u2026\u2019 \u2013 I signed a five-year deal because you have to sign a deal. I would have signed a 55-year deal.”<\/p>\n

\u201cAt the end of the day, it\u2019s not like, \u2018Oh, you have a five-year deal, you have to work for five years.\u2019 Nobody can make you work. If I said, \u2018(Expletive) it, I\u2019m done, I\u2019m not doing this anymore,\u2019 I can get up and walk out of here right now. Nobody can make you work. So no matter what you signed, you\u2019re either here because you want to be here, or you\u2019re not.”<\/p>\n

\u201cI want to continue to put on badass fights and break records. I said it a long time ago \u2013 this has the potential to be the biggest sport in the world. We have more potential now to reach more people so the world can see the fights.\u201d<\/em><\/p><\/blockquote>\n

\"UFC<\/p>\n

This article first appeared on BJPenn.com<\/a> on 4\/25\/2017.<\/p>\n","protected":false},"excerpt":{"rendered":"

Throughout the course of the UFC’s buyout, fight fans were consistently in awe of the high figures being offered to the UFC. Ultimately of course, the Fertitta brothers sold the promotion for $4 billion to WME-IMG. Interestingly enough however, UFC President Dana White has now revealed that the Fertittas received an offer to purchase the […]<\/p>\n","protected":false},"author":16,"featured_media":140768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10112],"tags":[],"yoast_head":"\nDana White explains why the Fertitta brothers turned down $5 billion buyout | BJPenn.com<\/title>\n<meta name=\"description\" content=\"UFC President Dana White explains why the Fertitta brothers turned down a $5 billion buyout when going through the process of selling the UFC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/dana-white\/dana-white-explains-fertitta-brothers-turned-5-billion-buyout\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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