{"id":233192,"date":"2017-04-12T09:32:55","date_gmt":"2017-04-12T16:32:55","guid":{"rendered":"http:\/\/staging.tcpcharms.com\/bjpenn\/?p=233192"},"modified":"2017-04-12T09:32:55","modified_gmt":"2017-04-12T16:32:55","slug":"jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/","title":{"rendered":"Jose Aldo on the state of the UFC: it\u2019s not worth being the good guy anymore"},"content":{"rendered":"<p>In a few short weeks, <a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/artem-lobov\/artem-lobov-rips-psy-jose-aldo-for-accepting-featherweight-title\/\">UFC featherweight champion<\/a> Jose Aldo will <a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vs-max-holloway-odds-open-up-forecasting-a-close-fight\/\">attempt to defend his title against interim featherweight champ Max Holloway<\/a>. The two will share the main event spot of <a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/ufc-212\/photo-poster-revealed-for-junes-ufc-212-event-in-brazil\/\">UFC 212<\/a>, which will go down on June 3 in sun soaked Rio de Janeiro, Brazil.<\/p>\n<p>In advance of this fight, Aldo and Holloway have exchanged <a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/max-holloway\/max-holloway-fires-jose-aldo-delaying-title-fight\/\">some memorable trash talk<\/a> \u2013 something Aldo says he would have steered away from in the early years of his career, when honor and respect ruled the sport.<\/p>\n<blockquote>\n<p id=\"WWoH6m\"><em>&#8220;I think that this rivalry is great because it sells more and gives us money,\u201d Aldo said at a Tuesday press conference in Rio (via MMAFighting.com). &#8220;We\u2019re going through a new generation now that is completely different than when I started in the sport. When I started, athletes fought for honor, respect, philosophy. Today, it\u2019s not a real fighter. It\u2019s this joke. If you don\u2019t talk, you fight for nothing, you\u2019ll be left behind.&#8221;<\/em><\/p>\n<\/blockquote>\n<p>Aldo went on to explain that he&#8217;s come to understand that trash talk generates interest, and that interest generates money.<\/p>\n<blockquote>\n<p id=\"TC9W6C\"><em>&#8220;Rankings mean nothing, you have to talk trash,\u201d he continued. &#8220;What drives this [sport] today is money, and that\u2019s super normal to me now. I made a lot of money [<a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-doubts-hell-ever-get-rematch-conor-mcgregor\/\">against Conor McGregor<\/a>], and I\u2019m thinking about it now. I think about continuing being champion and having my honor and respect, but it\u2019s not worth being the good guy anymore. The thing is to talk trash. Talking makes the fight bigger. \u2026 When the fight is over, everyone goes in opposite sides with money in the pocket. You have to talk trash because that brings money.&#8221;<\/em><\/p>\n<\/blockquote>\n<p>Do you think featherweight champ Jose Aldo will benefit from embracing trash talk? Make your voice heard in the comments section, PENN Nation!<\/p>\n<p class=\"p1\"><i>This article first appeared on\u00a0<\/i><a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/\"><span class=\"s1\"><i>BJPenn.com<\/i><\/span><\/a><i>\u00a0on 4\/12\/2017.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a few short weeks, UFC featherweight champion Jose Aldo will attempt to defend his title against interim featherweight champ Max Holloway. The two will share the main event spot of UFC 212, which will go down on June 3 in sun soaked Rio de Janeiro, Brazil. In advance of this fight, Aldo and Holloway [&hellip;]<\/p>\n","protected":false},"author":54430,"featured_media":192777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10145],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v19.14) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jose Aldo on the state of the UFC: it\u2019s not worth being the good guy anymore | BJPenn.com<\/title>\n<meta name=\"description\" content=\"Once a quiet and respectful fighter, UFC featherweight champ Jose Aldo now understands the importance of trash talk to the sport of MMA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jose Aldo on the state of the UFC: it\u2019s not worth being the good guy anymore | BJPenn.com\" \/>\n<meta property=\"og:description\" content=\"Once a quiet and respectful fighter, UFC featherweight champ Jose Aldo now understands the importance of trash talk to the sport of MMA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/\" \/>\n<meta property=\"og:site_name\" content=\"| BJPenn.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bjpenn\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-12T16:32:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2016\/04\/Aldo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bjpenndotcom\" \/>\n<meta name=\"twitter:site\" content=\"@bjpenndotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/\"},\"author\":{\"name\":\"Tom Taylor\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/e1a3f1e5a045aeaf5b59aa1549a06a87\"},\"headline\":\"Jose Aldo on the state of the UFC: it\u2019s not worth being the good guy anymore\",\"datePublished\":\"2017-04-12T16:32:55+00:00\",\"dateModified\":\"2017-04-12T16:32:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/\"},\"wordCount\":328,\"publisher\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"},\"articleSection\":[\"Jose Aldo\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/\",\"name\":\"Jose Aldo on the state of the UFC: it\u2019s not worth being the good guy anymore | BJPenn.com\",\"isPartOf\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#website\"},\"datePublished\":\"2017-04-12T16:32:55+00:00\",\"dateModified\":\"2017-04-12T16:32:55+00:00\",\"description\":\"Once a quiet and respectful fighter, UFC featherweight champ Jose Aldo now understands the importance of trash talk to the sport of MMA.\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MMA News\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jose Aldo\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Jose Aldo on the state of the UFC: it\u2019s not worth being the good guy anymore\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#website\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\",\"name\":\"| BJPenn.com\",\"description\":\"MMA &amp; UFC News, Results &amp; Fight Videos\",\"publisher\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\",\"name\":\"| BJPenn.com\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2022\/01\/bj_penn_logo_amp.png\",\"contentUrl\":\"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2022\/01\/bj_penn_logo_amp.png\",\"width\":600,\"height\":148,\"caption\":\"| BJPenn.com\"},\"image\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/bjpenn\",\"https:\/\/www.linkedin.com\/in\/bjpenn\",\"https:\/\/www.pinterest.com\/bjpenndotcom\/\",\"https:\/\/www.youtube.com\/user\/0fficialbjpenn\",\"https:\/\/www.facebook.com\/bjpenn\",\"https:\/\/twitter.com\/bjpenndotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/e1a3f1e5a045aeaf5b59aa1549a06a87\",\"name\":\"Tom Taylor\",\"description\":\"Tom Taylor is a globetrotting writer currently based in Ottawa, Canada. He is a staff writer for BJPenn.com, and also covers mixed martial arts for Fightland and Vice Sports. Follow him on Twitter @TomTayMMA.\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/author\/tom-taylor\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jose Aldo on the state of the UFC: it\u2019s not worth being the good guy anymore | BJPenn.com","description":"Once a quiet and respectful fighter, UFC featherweight champ Jose Aldo now understands the importance of trash talk to the sport of MMA.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/","og_locale":"en_US","og_type":"article","og_title":"Jose Aldo on the state of the UFC: it\u2019s not worth being the good guy anymore | BJPenn.com","og_description":"Once a quiet and respectful fighter, UFC featherweight champ Jose Aldo now understands the importance of trash talk to the sport of MMA.","og_url":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/","og_site_name":"| BJPenn.com","article_publisher":"https:\/\/www.facebook.com\/bjpenn","article_published_time":"2017-04-12T16:32:55+00:00","og_image":[{"width":730,"height":380,"url":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2016\/04\/Aldo.png","type":"image\/png"}],"author":"Tom Taylor","twitter_card":"summary_large_image","twitter_creator":"@bjpenndotcom","twitter_site":"@bjpenndotcom","twitter_misc":{"Written by":"Tom Taylor","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/#article","isPartOf":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/"},"author":{"name":"Tom Taylor","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/e1a3f1e5a045aeaf5b59aa1549a06a87"},"headline":"Jose Aldo on the state of the UFC: it\u2019s not worth being the good guy anymore","datePublished":"2017-04-12T16:32:55+00:00","dateModified":"2017-04-12T16:32:55+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/"},"wordCount":328,"publisher":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization"},"articleSection":["Jose Aldo"],"inLanguage":"en-US","copyrightYear":"2017","copyrightHolder":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/","url":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/","name":"Jose Aldo on the state of the UFC: it\u2019s not worth being the good guy anymore | BJPenn.com","isPartOf":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#website"},"datePublished":"2017-04-12T16:32:55+00:00","dateModified":"2017-04-12T16:32:55+00:00","description":"Once a quiet and respectful fighter, UFC featherweight champ Jose Aldo now understands the importance of trash talk to the sport of MMA.","breadcrumb":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/jose-aldo-vows-stop-good-guy-trash-talk-makes-fight-bigger\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.tcpcharms.com\/bjpenn\/"},{"@type":"ListItem","position":2,"name":"MMA News","item":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/"},{"@type":"ListItem","position":3,"name":"Jose Aldo","item":"https:\/\/staging.tcpcharms.com\/bjpenn\/mma-news\/jose-aldo\/"},{"@type":"ListItem","position":4,"name":"Jose Aldo on the state of the UFC: it\u2019s not worth being the good guy anymore"}]},{"@type":"WebSite","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#website","url":"https:\/\/staging.tcpcharms.com\/bjpenn\/","name":"| BJPenn.com","description":"MMA &amp; UFC News, Results &amp; Fight Videos","publisher":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.tcpcharms.com\/bjpenn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization","name":"| BJPenn.com","url":"https:\/\/staging.tcpcharms.com\/bjpenn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/logo\/image\/","url":"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2022\/01\/bj_penn_logo_amp.png","contentUrl":"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2022\/01\/bj_penn_logo_amp.png","width":600,"height":148,"caption":"| BJPenn.com"},"image":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/bjpenn","https:\/\/www.linkedin.com\/in\/bjpenn","https:\/\/www.pinterest.com\/bjpenndotcom\/","https:\/\/www.youtube.com\/user\/0fficialbjpenn","https:\/\/www.facebook.com\/bjpenn","https:\/\/twitter.com\/bjpenndotcom"]},{"@type":"Person","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/e1a3f1e5a045aeaf5b59aa1549a06a87","name":"Tom Taylor","description":"Tom Taylor is a globetrotting writer currently based in Ottawa, Canada. He is a staff writer for BJPenn.com, and also covers mixed martial arts for Fightland and Vice Sports. Follow him on Twitter @TomTayMMA.","url":"https:\/\/staging.tcpcharms.com\/bjpenn\/author\/tom-taylor\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/posts\/233192"}],"collection":[{"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/users\/54430"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/comments?post=233192"}],"version-history":[{"count":0,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/posts\/233192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/media\/192777"}],"wp:attachment":[{"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/media?parent=233192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/categories?post=233192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/tags?post=233192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}