{"id":120483,"date":"2014-11-24T16:02:28","date_gmt":"2014-11-25T00:02:28","guid":{"rendered":"http:\/\/backend.bjpenn.com\/?p=120483"},"modified":"2022-02-04T20:07:37","modified_gmt":"2022-02-05T04:07:37","slug":"ufc-exec-outlines-plans-ufc-growth-2015","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/ufc-exec-outlines-plans-ufc-growth-2015\/","title":{"rendered":"UFC Exec. outlines plans for UFC growth in 2015"},"content":{"rendered":"

\"Vitor<\/a><\/p>\n

The UFC is growing at an incredible rate. With events almost every weekend, one back to back dates, and even events on the same day on occasion! <\/p>\n

Earlier this month at the ‘UFC: The Time is Now’ press conference, the UFC unveiled its 2015 schedule, that will see the UFC hold 45 events in the 52 week year (See that HERE<\/a>).<\/p>\n

UFC chief global brand officer Garry Cook spoke to Ariel Helwani on The MMA Hour<\/a> to discuss the UFC’s plans for growth in 2015.<\/p>\n

“We\u2019d like to be doing a lot more. I notice this in Brazil, I notice this in Asia. There\u2019s call for another 20, 30 events. If you had the capability, that\u2019s what people are asking. That\u2019s what people wanna see in the local markets, but we\u2019re trying to manage our business sensibly and in a measured way. You can never be too aggressive, (but) believe me, there\u2019s a lot to come yet.”<\/p>\n

“My job, I believe, is to help converge not only those, but the already knowledgeable and passionate (fans), but to bring a new audience to the sport. I think that\u2019s what we have to do as we look forward to the next 15, 20 years. We want to be one of the major sports in the sports landscape around the world.<\/p>\n

“Will we change everybody\u2019s perception (of the sport)? I don\u2019t necessarily think that\u2019s the goal. To try to please everybody all the time can often be a recipe for failure. I think we\u2019ve got to make sure that people know who we are, what we do, and know about our business and know that we are serious players in the sports landscape. It is getting easier, but it\u2019s not easy.”<\/p>\n

“We\u2019re truly a global brand. We are not an American brand trying to take our product around the world. That\u2019s very different. You have to have local events in local markets, with local fighters being the focus, and actually helping the U.S. audience become fans of what\u2019s coming from around the world.”<\/p>\n

“We\u2019ve continued to grow around the world. We\u2019re more of just a promoter of events now. We have 340 people working in our organization and as we continue to grow, we have to make sure that we are planning and aligning our business with all we wanna get after. We make sure people know we\u2019re in television business, we\u2019re in the event management business, we\u2019ve got strategic partners in the commercial space. There\u2019s a lot going on here. It\u2019s not just about matchmaking two fighters in the Octagon.”<\/em><\/p>\n

What are your thoughts on the UFC holding so many events so frequently?<\/p>\n","protected":false},"excerpt":{"rendered":"

The UFC is growing at an incredible rate. With events almost every weekend, one back to back dates, and even events on the same day on occasion! Earlier this month at the ‘UFC: The Time is Now’ press conference, the UFC unveiled its 2015 schedule, that will see the UFC hold 45 events in the […]<\/p>\n","protected":false},"author":2616,"featured_media":120484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2681],"tags":[],"yoast_head":"\nUFC Exec. outlines plans for UFC growth in 2015 | BJPenn.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/ufc-exec-outlines-plans-ufc-growth-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UFC Exec. outlines plans for UFC growth in 2015 | BJPenn.com\" \/>\n<meta property=\"og:description\" content=\"The UFC is growing at an incredible rate. With events almost every weekend, one back to back dates, and even events on the same day on occasion! 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