{"id":112512,"date":"2014-09-15T16:19:04","date_gmt":"2014-09-15T23:19:04","guid":{"rendered":"http:\/\/backend.bjpenn.com\/?p=112512"},"modified":"2022-02-04T20:32:04","modified_gmt":"2022-02-05T04:32:04","slug":"xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc\/","title":{"rendered":"Xyience Sold To Big Red, Will No Longer Sponsor The UFC"},"content":{"rendered":"<p><a href=\"http:\/\/backend.bjpenn.com\/oklahoma-state-ac-brings-back-tournament-style-fighting\/mma-news-png\/\" rel=\"attachment wp-att-88866\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/backend.bjpenn.com\/wp-content\/uploads\/2014\/03\/MMA-NEWs-PNG.png\" alt=\"\" title=\"MMA NEWs PNG\" width=\"390\" height=\"270\" class=\"alignnone size-full wp-image-88866\" srcset=\"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/03\/MMA-NEWs-PNG.png 390w, https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/03\/MMA-NEWs-PNG-300x207.png 300w, https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/03\/MMA-NEWs-PNG-361x250.png 361w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/a><\/p>\n<p>Xyience, the energy drink that can be seen at least once sometime during any UFC broadcast, has been sold to Big Red, and will no longer be sponsoring the UFC.<\/p>\n<p>Xyience has been with the UFC since 2006, but will no longer be sponsoring the promotion in order to attempt to reach a larger group of consumers.<\/p>\n<p>Big Red CEO Gary Smith spoke with <a href=\"http:\/\/www.bevnet.com\/news\/2014\/big-red-acquires-xyience\" target=\"_blank\" rel=\"noopener\">BevNet<\/a> to discuss the change in promotional tactics.<\/p>\n<p><em> \u201cI\u2019m just gonna soften it up a little bit.  Make it a little less hardcore than the image that it\u2019s got today.\u201d<\/em><\/p>\n<p>Thoughts?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xyience, the energy drink that can be seen at least once sometime during any UFC broadcast, has been sold to Big Red, and will no longer be sponsoring the UFC. Xyience has been with the UFC since 2006, but will no longer be sponsoring the promotion in order to attempt to reach a larger group [&hellip;]<\/p>\n","protected":false},"author":2616,"featured_media":88866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2681],"tags":[9342,9,11,9343,15,1088],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v19.14) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xyience Sold To Big Red, Will No Longer Sponsor The UFC | BJPenn.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xyience Sold To Big Red, Will No Longer Sponsor The UFC | BJPenn.com\" \/>\n<meta property=\"og:description\" content=\"Xyience, the energy drink that can be seen at least once sometime during any UFC broadcast, has been sold to Big Red, and will no longer be sponsoring the UFC. Xyience has been with the UFC since 2006, but will no longer be sponsoring the promotion in order to attempt to reach a larger group [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc\/\" \/>\n<meta property=\"og:site_name\" content=\"| BJPenn.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bjpenn\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-15T23:19:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-05T04:32:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/03\/MMA-NEWs-PNG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"390\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BJPENN.COM News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bjpenndotcom\" \/>\n<meta name=\"twitter:site\" content=\"@bjpenndotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BJPENN.COM News\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc\/\"},\"author\":{\"name\":\"BJPENN.COM News\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/c76eda1459929ee246658565d177d029\"},\"headline\":\"Xyience Sold To Big Red, Will No Longer Sponsor The UFC\",\"datePublished\":\"2014-09-15T23:19:04+00:00\",\"dateModified\":\"2022-02-05T04:32:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc\/\"},\"wordCount\":107,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"},\"keywords\":[\"big red\",\"featured\",\"mma\",\"sponsor\",\"ufc\",\"Xyience\"],\"articleSection\":[\"UFC NEWS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc\/#respond\"]}],\"copyrightYear\":\"2014\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc\/\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc\/\",\"name\":\"Xyience Sold To Big Red, Will No Longer Sponsor The UFC | BJPenn.com\",\"isPartOf\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#website\"},\"datePublished\":\"2014-09-15T23:19:04+00:00\",\"dateModified\":\"2022-02-05T04:32:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/xyience-sold-to-big-red-will-no-longer-sponsor-the-ufc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UFC NEWS\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Xyience Sold To Big Red, Will No Longer Sponsor The UFC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#website\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\",\"name\":\"| BJPenn.com\",\"description\":\"MMA &amp; 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