{"id":106609,"date":"2014-07-28T09:40:40","date_gmt":"2014-07-28T16:40:40","guid":{"rendered":"http:\/\/staging.tcpcharms.com\/bjpenn\/?p=106609"},"modified":"2022-02-06T09:30:10","modified_gmt":"2022-02-06T17:30:10","slug":"robbie-lawler-signs-deal-with-adidas","status":"publish","type":"post","link":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/","title":{"rendered":"Robbie Lawler Signs Deal With Adidas"},"content":{"rendered":"<p><a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/robbie-lawler-signs-deal-with-adidas\/lawler-adidas-featured\/\" rel=\"attachment wp-att-106614\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/07\/lawler-adidas-featured.jpg\" alt=\"\" title=\"lawler adidas featured\" width=\"390\" height=\"270\" class=\"alignnone size-full wp-image-106614\" srcset=\"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/07\/lawler-adidas-featured.jpg 390w, https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/07\/lawler-adidas-featured-300x207.jpg 300w, https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/07\/lawler-adidas-featured-361x250.jpg 361w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/a><\/p>\n<p>UFC welterweight title challenger Robbie Lawler has signed an endorsement deal with Adidas.  The deal was never publicized when it was originally signed.<\/p>\n<p>However <a href=\"http:\/\/www.forbes.com\/sites\/darrenheitner\/2014\/07\/27\/adidas-quietly-inks-ufcs-robbie-lawler-to-endorsement-deal\/\" target=\"_blank\" rel=\"noopener\">Forbes Magazine<\/a> confirmed the news today.<\/p>\n<p><em>While some may already be persuaded to buy Adidas gear based on the new association with Lawler, there existed little evidence in or around the octagon on Saturday night evidencing the contract that was recently signed between Adidas and Lawler.  The UFC prevented Lawler from wearing any Adidas apparel for his fight against Brown and the Adidas name and logo were not found on Lawler\u2019s banner display held by his team prior to the start of the fight.<\/p>\n<p>Despite the lack of publicly available information concerning the deal, partially a byproduct of the UFC doing little to promote it thus far, FORBES has been told that the arrangement will include a provision that provides all necessary training equipment to Lawler in addition to a currently undisclosed amount of money in exchange for Lawler\u2019s support of the Adidas brand.  Adidas plans to heavily promote the association now that Lawler defeated Brown and is set to enter the octagon for a rematch against Johny Hendricks for the Welterweight Title.  Hendricks defeated Lawler in a Title fight on March 15, 2014.  Expect to see a lot of use of the hashtag #ruthless (in reference to Lawler\u2019s nickname) leading up to the rematch.<\/em><\/p>\n<p>The following image can also be found on <a href=\"http:\/\/www.acsgear.com\/\" target=\"_blank\" rel=\"noopener\">Adidas Combat Sports website<\/a>:<\/p>\n<p><a href=\"http:\/\/staging.tcpcharms.com\/bjpenn\/robbie-lawler-signs-deal-with-adidas\/lawler-adidas-2\/\" rel=\"attachment wp-att-106612\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/07\/lawler-adidas1.jpeg\" alt=\"\" title=\"lawler adidas\" width=\"1000\" height=\"365\" class=\"alignnone size-full wp-image-106612\" srcset=\"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/07\/lawler-adidas1.jpeg 1000w, https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/07\/lawler-adidas1-300x109.jpeg 300w, https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/07\/lawler-adidas1-585x214.jpeg 585w, https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/07\/lawler-adidas1-390x142.jpeg 390w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UFC welterweight title challenger Robbie Lawler has signed an endorsement deal with Adidas. The deal was never publicized when it was originally signed. However Forbes Magazine confirmed the news today. While some may already be persuaded to buy Adidas gear based on the new association with Lawler, there existed little evidence in or around the [&hellip;]<\/p>\n","protected":false},"author":2616,"featured_media":106614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2681],"tags":[8934,8935,9,11,8933,15],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v19.14) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Robbie Lawler Signs Deal With Adidas | BJPenn.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Robbie Lawler Signs Deal With Adidas | BJPenn.com\" \/>\n<meta property=\"og:description\" content=\"UFC welterweight title challenger Robbie Lawler has signed an endorsement deal with Adidas. The deal was never publicized when it was originally signed. However Forbes Magazine confirmed the news today. While some may already be persuaded to buy Adidas gear based on the new association with Lawler, there existed little evidence in or around the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/\" \/>\n<meta property=\"og:site_name\" content=\"| BJPenn.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bjpenn\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-28T16:40:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-06T17:30:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/07\/lawler-adidas-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"390\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BJPENN.COM News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bjpenndotcom\" \/>\n<meta name=\"twitter:site\" content=\"@bjpenndotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BJPENN.COM News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/\"},\"author\":{\"name\":\"BJPENN.COM News\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/c76eda1459929ee246658565d177d029\"},\"headline\":\"Robbie Lawler Signs Deal With Adidas\",\"datePublished\":\"2014-07-28T16:40:40+00:00\",\"dateModified\":\"2022-02-06T17:30:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/\"},\"wordCount\":248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"},\"keywords\":[\"adidas\",\"endorsement\",\"featured\",\"mma\",\"robbie laweler\",\"ufc\"],\"articleSection\":[\"UFC NEWS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/#respond\"]}],\"copyrightYear\":\"2014\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/\",\"name\":\"Robbie Lawler Signs Deal With Adidas | BJPenn.com\",\"isPartOf\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#website\"},\"datePublished\":\"2014-07-28T16:40:40+00:00\",\"dateModified\":\"2022-02-06T17:30:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UFC NEWS\",\"item\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Robbie Lawler Signs Deal With Adidas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#website\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\",\"name\":\"| BJPenn.com\",\"description\":\"MMA &amp; UFC News, Results &amp; Fight Videos\",\"publisher\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization\",\"name\":\"| BJPenn.com\",\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2022\/01\/bj_penn_logo_amp.png\",\"contentUrl\":\"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2022\/01\/bj_penn_logo_amp.png\",\"width\":600,\"height\":148,\"caption\":\"| BJPenn.com\"},\"image\":{\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/bjpenn\",\"https:\/\/www.linkedin.com\/in\/bjpenn\",\"https:\/\/www.pinterest.com\/bjpenndotcom\/\",\"https:\/\/www.youtube.com\/user\/0fficialbjpenn\",\"https:\/\/www.facebook.com\/bjpenn\",\"https:\/\/twitter.com\/bjpenndotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/c76eda1459929ee246658565d177d029\",\"name\":\"BJPENN.COM News\",\"sameAs\":[\"http:\/\/staging.tcpcharms.com\/bjpenn\"],\"url\":\"https:\/\/staging.tcpcharms.com\/bjpenn\/author\/bjpenn-com-news\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Robbie Lawler Signs Deal With Adidas | BJPenn.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/","og_locale":"en_US","og_type":"article","og_title":"Robbie Lawler Signs Deal With Adidas | BJPenn.com","og_description":"UFC welterweight title challenger Robbie Lawler has signed an endorsement deal with Adidas. The deal was never publicized when it was originally signed. However Forbes Magazine confirmed the news today. While some may already be persuaded to buy Adidas gear based on the new association with Lawler, there existed little evidence in or around the [&hellip;]","og_url":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/","og_site_name":"| BJPenn.com","article_publisher":"https:\/\/www.facebook.com\/bjpenn","article_published_time":"2014-07-28T16:40:40+00:00","article_modified_time":"2022-02-06T17:30:10+00:00","og_image":[{"width":390,"height":270,"url":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2014\/07\/lawler-adidas-featured.jpg","type":"image\/jpeg"}],"author":"BJPENN.COM News","twitter_card":"summary_large_image","twitter_creator":"@bjpenndotcom","twitter_site":"@bjpenndotcom","twitter_misc":{"Written by":"BJPENN.COM News","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/#article","isPartOf":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/"},"author":{"name":"BJPENN.COM News","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/c76eda1459929ee246658565d177d029"},"headline":"Robbie Lawler Signs Deal With Adidas","datePublished":"2014-07-28T16:40:40+00:00","dateModified":"2022-02-06T17:30:10+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/"},"wordCount":248,"commentCount":0,"publisher":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization"},"keywords":["adidas","endorsement","featured","mma","robbie laweler","ufc"],"articleSection":["UFC NEWS"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/#respond"]}],"copyrightYear":"2014","copyrightHolder":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/","url":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/","name":"Robbie Lawler Signs Deal With Adidas | BJPenn.com","isPartOf":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#website"},"datePublished":"2014-07-28T16:40:40+00:00","dateModified":"2022-02-06T17:30:10+00:00","breadcrumb":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/robbie-lawler-signs-deal-with-adidas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.tcpcharms.com\/bjpenn\/"},{"@type":"ListItem","position":2,"name":"UFC NEWS","item":"https:\/\/staging.tcpcharms.com\/bjpenn\/ufcnews\/"},{"@type":"ListItem","position":3,"name":"Robbie Lawler Signs Deal With Adidas"}]},{"@type":"WebSite","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#website","url":"https:\/\/staging.tcpcharms.com\/bjpenn\/","name":"| BJPenn.com","description":"MMA &amp; UFC News, Results &amp; Fight Videos","publisher":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.tcpcharms.com\/bjpenn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#organization","name":"| BJPenn.com","url":"https:\/\/staging.tcpcharms.com\/bjpenn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/logo\/image\/","url":"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2022\/01\/bj_penn_logo_amp.png","contentUrl":"http:\/\/staging.tcpcharms.com\/bjpenn\/wp-content\/uploads\/2022\/01\/bj_penn_logo_amp.png","width":600,"height":148,"caption":"| BJPenn.com"},"image":{"@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/bjpenn","https:\/\/www.linkedin.com\/in\/bjpenn","https:\/\/www.pinterest.com\/bjpenndotcom\/","https:\/\/www.youtube.com\/user\/0fficialbjpenn","https:\/\/www.facebook.com\/bjpenn","https:\/\/twitter.com\/bjpenndotcom"]},{"@type":"Person","@id":"https:\/\/staging.tcpcharms.com\/bjpenn\/#\/schema\/person\/c76eda1459929ee246658565d177d029","name":"BJPENN.COM News","sameAs":["http:\/\/staging.tcpcharms.com\/bjpenn"],"url":"https:\/\/staging.tcpcharms.com\/bjpenn\/author\/bjpenn-com-news\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/posts\/106609"}],"collection":[{"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/users\/2616"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/comments?post=106609"}],"version-history":[{"count":0,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/posts\/106609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/media\/106614"}],"wp:attachment":[{"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/media?parent=106609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/categories?post=106609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.tcpcharms.com\/bjpenn\/wp-json\/wp\/v2\/tags?post=106609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}