In the midst of their 12-day UFC 189 world-tour, UFC President Dana White confirmed, while in Los Angeles, that his company has spent more money promoting the McGregor vs. Aldo fight, than any other fight in history.
He explains:
“I think this is the biggest fight of the year. When you have a fight where countries care about the fight, it’s a big deal. It’s a big enough deal that we’re doing this world tour. We’ve probably spent more money promoting it than any other fight ever.”
‘UFC 189: ALDO VS. MCGREGOR’ goes down from Las Vegas, on July 11.