UFC middleweight Luke Rockhold has officially signed a deal with Adidas for their Combat Sports line of MMA and performance gear.

Rockhold spoke to Forbes about the opportunity:

“Ever since Run DMC came out with their shell toes and Adidas track suits, I was hooked. I can’t imagine a better brand to represent. I’m looking forward to taking over the MMA world with Adidas Combat Sports.”

Adidas Combat Sports Managing Director Scott Viscomi had the following to say about Rockwell signing with the company:

“Luke Rockhold is the kind of renaissance athlete a brand dreams of working with. He understands what it means to be a professional Adidas athlete, and he does everything we ask of him, in addition to bringing us opportunities. We are honored to have him on the team with Robbie and look forward to working with them as we continue our mission to add value to the USA combat sports market.”