UFC President Dana White politely refuted Joe Rogan’s skepticism that Jon Jones isn’t more popular because of his race. Rogan said earlier this week that people look at him as this cocky black guy and I think a lot of people have an issue with that. I think that if he was a white guy and he was doing the same thing, a la a Chael Sonnen, I think he would be way more popular.” Read Rogan’s full comments HERE.

Dana White spoke on UFC.com’s weekly interview saying:

“Who says Jones isn’t popular? I mean, as far as our business goes, Jones is very popular. I think Joe is saying, ‘Why isn’t he this massive superstar? The guy is so talented, his brothers are two NFL players, etcetera, etcetera.’ There’s no doubt that Jon has had his share of issues since he’s been the champ, but I wouldn’t say that Jon Jones isn’t popular.”

“Mike Tyson is black. Muhammad Ali is black. LeBron James is black. There are a lot of guys out there that are black that people love. There’s people out there that don’t like them too. But you’re a human being, man. Some people are going to like you and some people aren’t. I’m white. There’s a lot of people that like me and a lot of people that don’t.”

Do you agree with Dana White?