Earlier this year, the UFC was sold by Zuffa, its long-time parent company, for a whopping $4 billion. With this massive transaction, the company’s reigns were handed to WME-IMG, an American talent agency helmed by Ari Emanuel. One of the major discussion points surrounding this sale was the UFC’s television broadcast deal, which is set […]

Earlier this year, the UFC was sold for a whopping $4 billion – quite an increase from the $2 million that Lorenzo and Frank Fertitta bought it for in the year 2000. The promotion was purchased by American talent agency WME-IMG. Since it purchased the UFC, WME-IMG has made several major moves. Some of these […]

Earlier this year, the UFC was sold for a whopping $4 billion – quite a jump from the $2 million Lorenzo and Frank Fertitta purchased it for back in the year 2000. With this groundbreaking sale, which saw the company’s reigns handed to talent agency WME-IMG, the UFC seemed poised to reach new and exciting […]