UFC 229, which will be headlined by a blockbuster lightweight title fight between undefeated UFC lightweight champion Khabib Nurmagomedov and former lightweight and featherweight champion Conor McGregor, is now less than a month away. Surprisingly, however, the UFC has done very little in the way of promotion for this potentially massive October 6 fight card.

Speaking to TSN’s Aaron Bronsteter in the midst of last weekend’s UFC 228 festivities, UFC President Dana White assured that there are, in fact, a couple of UFC 229 press conferences coming, which we can of course expect to include both Khabib Nurmagomedov and Conor McGregor.

”There’s going to be a couple of press conferences,” Dana White said of UFC 229. “That’ll all be announced after this fight. We’ll do this fight and then we’ll announce all the stuff that’s going on with Conor and Khabib. Nothing like [the MayMac World Tour]. There won’t be any … we should have, but there won’t be enough time.”

So why has there been no promotion for UFC 229 so far? Well, according to White, it’s because Khabib Nurmagomedov and Conor McGregor are so dialled-in on the challenge ahead.

”These guys, first of all this is the toughest fight of both of their careers and these guys need time to train and get ready for this fight,” White said. “It’s a month away. But we’re gonna have some good stuff for the press and for the fans.”

Who do you think will come out on top when Khabib Nurmagomedov and Conor McGregor battle at UFC 229 on October 6? Do you think the card’s PPV sales will suffer as a result of the lack of promotion?

This article first appeared on BJPENN.COM on 9/10/2018.