Former UFC middleweight champion Luke Rockhold can add another notch on his long list of accomplishments. While he isn’t a stranger to being featured on magazine covers and doing some photo shoots thanks to his Soul Artist Management, this latest one blows them all out of the water. Rockhold is now the face of Polo Blue cologne by Ralph Lauren.

“I’m a big believer in just living outside your comfort zone. You find out so much more about yourself when you push yourself further in life. You have to take risks to get rewards. Nobody achieves anything great in life without putting themselves out there. Press and push further and you’ll achieve amazing things in life.”

#Repost @poloralphlauren
・・・#Polo Ralph Lauren is excited to announce @LukeRockhold as the new face of our iconic fragrance, #PoloBlue. pic.twitter.com/tpJnMxi06z

— Luke Rockhold (@LukeRockhold) March 3, 2018

“It wasn’t on my radar, but I’m so happy to be here and to be with them and I couldn’t imagine it being better fit. At the beginning it was hard to fathom. But now, it feels so right. I’m a coastal guy; I grew up on the water surfing and my brother is a professional surfer so the ocean has always been a part of my life, and this scent definitely brings that fresh, aromatic feel of the ocean. [The scent combines bergamot and basil with salt accords.] It’s powerful, not overstated.” — Luke Rockhold speaking to People Magazine.

As these opportunities and engagements build for Luke Rockhold, it’s hard to see his fighting career not slowing down a bit. However, other handsome fighters like Alan Jouban seem to balance modeling and fighting well. When it comes to inside the Octagon, the latest Rockhold news was that he was moving up to light heavyweight unless he can close out the trilogy with rival Michael Bisping.

This article first appeared on BJPenn.com on 3/3/2018.