UFC President Dana White was not impressed by Tito Ortiz and Chuck Liddell’s third fight, which was promoted by Oscar De La Hoya and Golden Boy Promotions over the weekend. Speaking on the UFC Unfiltered podcast, the UFC boss unleashed a virulent tirade against the retired boxer De La Hoya and the product he promotes.

“I love Chuck Liddell and I don’t ever want to bad mouth Chuck Liddell,” White said Tuesday. “People even think I’m remotely bad mouthing Chuck Liddell, but the reality is — first of all, I heard last week the cokehead ‘Oscar De La Weirdo’ is talking shit that I don’t have any place to tell guys when to retire. First of all, it’s called ‘friendship’ you f*cking cokehead.

“I’ve been friends with Chuck Liddell for 20 years and the reality is that Chuck Liddell retired when he should have retired. Eight, nine years ago, however long it was. And Chuck Liddell’s almost 50 years old and has no business fighting anymore. The fact that the state of California even let that fight happen is disgusting. Disgusting.”

It did not take long for Oscar De La Hoya to respond. The promoter issued his retort in a prepared statement sent out by his publicist.

“Dana is so small and threatened by our success with DAZN and now in MMA that he is bringing up news from a decade ago to try to stay relevant,” De La Hoya’s statement read. “Boxing has entirely rejected him. And MMA fighters are now realizing they don’t have to risk their lives just so he can get rich.

“Golden Boy and I are moving forward and are bigger than ever. Dana should shut the f*ck up and try to figure out how to save his own company.”

What do you make of this beef between Oscar De La Hoya and Dana White?

This article first appeared on BJPENN.COM on 11/28/2018.