The Ultimate Fighting Championship is a mixed martial arts sports organization that produces over 30 live events worldwide each year. UFC has exploded in popularity worldwide. Dana White, president of the UFC, is looking to continue to expand the audience for the sport, seeking out new talent in countries such as China, India, and Mexico. White explains that prior to hosting events in a country, the UFC goes to emerging markets and scouts talent and then trains prospective fighters. White’s goal is to produce ultimate fighting events in every country.

White was interviewed by MBA 2 Jon Stoan as part of the Global Speaker Series