With the final countdown for UFC 200 currently underway, UFC President Dana White has finally achieved his goal of getting Hank Hill to promote UFC 200 on Adult Swim.
White, who is a diehard King of the Hill fan, spoke to AdWeek about how the promo came to fruition:
“The way the pay-per-view market works for us, we give them a spot and then they circulate it through all the cable channels. But our spots are never on Adult Swim,” said White. “Comic-Con is huge, and that demo is a very loyal fan base and hardcore, much like ours. We’d never had a presence on this network that is so strong with this young demographic.”
“[Judge and Kricfalusi] are creating new characters for the future ones, which is awesome,” said White. He admitted, “This has become an obsession for me. It was very time consuming and very expensive, but here we are.”
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