It is no secret that UFC interim featherweight champion Conor McGregor has brought an incredible amount of attention to not only himself, but the UFC as well. McGregor has brought so much attention to himself that Reebok has apparently struck a deal with Straight Blast Gym Ireland where McGregor trains.
SBGi head coach John Kavanagh took to Twitter to break the news:
Proud to announce a partnership between @Reebok and @SBG_Ireland #CombatTraining #CentreofExcellence
— Coach Kavanagh (@John_Kavanagh) October 19, 2015