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"Cowboy" shows off why it pays to have Budweiser and Monster as sponsors | BJPenn.com

“Cowboy” shows off why it pays to have Budweiser and Monster as sponsors

Donald Cerrone

After picking up one of the most impressive active-streaks in the octagon of eight wins, Donald “Cowboy” Cerrone is finally going to challenge Rafael dos Anjos for the UFC Lightweight Championship. The fight is set to take place in December at “UFC on FOX 17” in Orlando, Florida. When Cerrone walks into the octagon on fight night, he will be rocking Reebok gear exclusively. However, on fight week, you can bet your a** he will be wearing his Budweiser cowboy hat!

Major sponsor Budweiser stuck with “Cowboy” Cerrone despite his inability to wear their brand in the octagon after UFC signed an exclusive sponsorship deal with Reebok. Now, Cerrone has to show off his sponsors in different ways and what better way than to share it on social media! Budweiser and Monster recently re-stocked Cerrone’s collection of beer and energy drinks with several cases of their product:

A photo posted by Donald Cerrone (@cowboycerrone) on

What would you do to earn a sponsorship with Budweiser or Monster? Would you rather have another company sponsor you? Share your thoughts in the comment section below!

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