“We’re already seeing it. We’re getting exposure now, or she’s getting exposure now, in magazines like Cosmopolitan, Marie Claire, Vogue. Those aren’t the typical news outlets that would necessarily cover the Ultimate Fighting Championship. So she’s breaking down those barriers and bringing a whole new group of fans that want to watch her fight. We’ve heard of 14-year-old girls getting together and having UFC parties to watch her fight.”
UFC CEO Lorenzo Fertitta recently talked to CNBC and said Ronda Rousey is so big she’s bringing in demographics that never watched the sport before, like teenage girls.
How big of a star do you think Rousey can become?
UFC Fighters Give Us Their Favorite BJ Penn Moment! What’s Yours? — Must Watch![ooyala code=”JpN2pzdjqWA8WOLaJwwNHph5i6sCiLAA” player_id=”bd214e34cfad476984102de4bf5e8da2″ width=”1280″ height=”720″ auto=”true” autoplay=”true”]