“He was medically cleared, but he decided to not fight. He stood to make a lot of money in this fight. The bigger issue was making weight. You lose a fighter like Jose Aldo and put Mendes in and we added to the gate. This fight is breaking every record, pre-buys on PPV, traffic on the website, it’s bigger than UFC 100. This will be the biggest fight ever.”

That’s what UFC president Dana White had to say while talking to Kenny Florian and Daniel Cormier on UFC Tonight.

Is this simply the Conor McGregor effect?

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