The UFC’s new uniform deal with Reebok is worth a reported $70 million.

The U.K. Telegraph has the scoop, which stated the deal is worth $70 million over a 6-year period.

The deal will see fighters earnings partly determined by their placement on the UFC’s official rankings, and partly by how well their merchandise sells.

The deal is the largest non-broadcasting deal in UFC history, with the 7-year $700 million FOX Sports deal signed in 2011 being the largest grossing.